Combining contemporary architecture with craftsmanship. The client wanted to launch a new construction brand – Metrocon. This contemporary company specialised in high-quality, long-lasting homes with unique design visions created to stand the test of time.
Metrocon’s approach had a strong focus on incorporating natural building elements such as timber and stone with steel to create homes that were architectural statements of their surrounding environment.
An artistry knowledge of contemporary architecture influenced by natural construction materials.
Quality was a keyword used in many discussions and a core value of the business. It was important this was embedded in the brand. I didn’t rely on the logo to do this alone. As part of the overall identity, we used close-up photography of interior finishings rather than sweeping images of whole properties to focus on the quality of Metrocon’s projects.
