Key design achievements
Generate over US$522K in less than 6 months (Sauce AI): In the last 2 years I helped launch an AI user-research application called Sauce AI. Design and usability played a critical role in enabling the team at Sauce to go from $0 to over US$522K ARR in less than 6 months. With key customers such as Atlassian, Whatnot, Linktree, and ZIP Money. Having all customer feedback analysed by Sauce AI. This meant hundreds of thousands of pieces of customer feedback from Zendesk, Surveys, Intercom, Slack messages… all being analysed live — by Sauce AI.
Create transparency in Parliament (Volunteer work): The OpenAustralia Foundation aims to make it easy for people to keep tabs on their representatives in Parliament by creating tools that make what happens in Parliament transparent. I redesigned Open Australia’s “email alert” by coding a HTML prototype that made it AA accessible, easier to read, and usable by the general public. This “email alert” enabled users to outline specific words mentioned in parliament, and would send a summary with excerpts when those words were mentioned.
First Nations community work (Ngiya): A collaborative design project working with the Head of Design at UTS and Craig Longman from the Jumbunna Institute for Indigenous Education and Research. He sought to improve the branding for his litigation service for Aboriginal and Torres Strait Islanders – called Ngiya. Ngiya is a word from the Kamilaroi (or Gamillaroi) language which means "talk the law". The design process involved research, and concept presentations with Indigenous Elders. The decision to use a shield was both non-threatening yet a strong icon of how Ngiya protects the Indigenous community through strategic litigation. I played a key role in steering and executing the design solution. With the brand being received as a huge success.
