I’m an inclusive and collaborative designer. For 15 years I’ve brought clarity and usability to products like commercial credit lending platforms, online marketplaces, and short-form video messaging tools. Working as either a Principle Designer; steering product direction, feedback, and testing. Or a Design Lead; building out design systems, design teams, and operations.

In the last 2 years I helped Launch an AI user-research application called Sauce AI. Enabling the team at Sauce to go from $0 to over US$522K ARR in less than 6 months. With key customers such as Atlassian, Whatnot, Linktree, and ZIP Money. Having all customer feedback analysed by Sauce AI.

Between 2017 — 2023 I started leading and educating design teams. Building strategic design-functions within businesses that valued the connection between user research and business outcomes.

In 2012 I spent two years at Digital Eskimo: A studio focussed on social impact and environmental change in Australia. I managed brand assets for “Flow systems” — Australia’s largest recycled water facility across two years. And conducted usability testing for sites that supported Australians from low-income backgrounds find pathways into tertiary study. I also co-facilitated design workshops with First Nations peoples, NGOs, NFP, and government funded initiatives.

I graduated from the Design Centre Enmore: Advanced Diploma in Visual Communication (2007) in Visual Identity, Typography, Design Law and Protection, Design Theory, Culture, and Communication — with Distinction. In 2012 I started part-time courses in Vis-Comm at UTS. I was admitted directly into the 3rd year of design practice. Working directly with the Head of design on a social-impact project called “Ngiya”. A not-for-profit legal practice for Aboriginal and Torres Strait Islanders and communities.

My process involves establishing design systems that are optically clear but remain malleable as designers respond to feedback from customers and engineers. If frequent user testing and feedback loops don’t exist within your process — It’s usually the first thing I set up across teams. I also visually illustrate product concepts and business visions to help facilitate a shared understanding in goals. Below are a few artefacts that showcase my work at various stages of development.

Trade Ledger: Mobile debtor finance user portal, application process (2020)

Trade Ledger: Design system components (2020)

One Million Women: Carbon emission targets, interaction states (2015)

I’m currently seeking a role as either a Product Designer or Design Lead/Manager on a 3 or 4 day a week basis. In a Remote or Hybrid-working arrangement. I also provide strategic consultation for startups, product leaders, and marketing teams. I build multidisciplinary design departments, establish design systems, and guide brands to evolve effectively in competitive landscapes.

“Sash is one of the most versatile designers I have ever had the pleasure of working with. He's a leader, but can actually get his hands dirty. Very very few people can switch between the birds-eye view of the end-to-end experience and get right into the details of exactly what developers need to unblock them.”

James Gabb (CPO/Founder @Sauce AI)
Trusted by Atlassian, Whatnot, Linktree, Incident.io, Demandbase